Visual Layout   Using the Elements and Principles to Direct our Audience

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Outcome 2.4. Visual Layouts 
Create layouts for pre-production and analyze the communicative effects on the commercial product.

Competencies:
2.4.1. Create thumbnail and rough sketches.
2.4.2. Apply the proper color profile for the final output.
2.4.3. Create single and multi-color layouts using images and formats.
2.4.4. Use process color and spot color separations.
2.4.5. Differentiate between raster- and vector-based layouts.
2.4.6. Apply the components of a comprehensive layout (e.g., color scheme, font, white space, text graphics,frames, headings) according to an overall theme for the product.
2.4.7. Determine composition, formal qualities, scale and use of space.
2.4.8. Apply compositional techniques, including rule of thirds, use of a grid system, 180-degree rule,framing, fill frame, pyramid, strong center of interest and aspect ratio.
2.4.9. Create visual continuity among a variety of products.


Lesson Resources
- Bellwork
- Assignment

- Layout Links 
- Visual Balance

2.4.10. Determine how the technical characteristics of the print medium affect content and style.
2.4.11. Calculate finishing requirements in a layout (e.g., registration marks, bleed, slugs).
2.4.12. Evaluate the product in terms of the message or meaning for the targeted audience.

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