Courses Offered  Where do I start and where am i going?

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Visual Design and Imaging 
Arts and Communications Career 
Field Pathway and Course Structure

WHAT IS CAREER TECHNICAL EDUCATION (CTE):  PROVIDES STUDENTS OF ALL AGES WITH THE ACADEMIC AND TECHNICAL SKILLS, KNOWLEDGE AND TRAINING NECESSARY TO SUCCEED IN FUTURE CAREERS AND TO BECOME LIFELONG LEARNERS.


The Linked Standards and below Course Structure of Education for the Arts and Communications Pathway, were updated in 2014 by the State of Ohio in coordination with Ohio Career Tech Instructors and Industry Professionals.   Each Standard is addressed within the instruction and completion of each course.  In most cases the "Strand, Outcome or Competencies" delivered in each course will be reinforced on multiple levels to ensure proficiency or mastery for each student. 


COURSES AVAILABLE 2015
Visual Design Primer - Subject Code: 340310
Visual design takes the form of charts, drawings, boxes and more. In this first course for the Visual Design and Imaging pathway, students gain a perspective of symbols, typography and product output. They acquire basic knowledge of today’s role of graphics in communication industries. Focusing on the consumer, students analyze products and create their own designs for critique. They learn how safety, deadlines, teamwork and ethics relate to the work. 

Visual Creation - Subject Code: 340315
A keen eye for detail, art elements, design principles and styles of art are essential to the world of visual communications. Students learn proper composition with such principles as color theory, typography and drawing. They create designs targeted for the Internet and for two- or three-dimensional products while adhering to copyright laws and deadlines. 

Digital Print Design - Subject Code:340320
Starting with understanding target audiences, demographics, product shelf life and sustainability students create designs for two- or three-dimensional products. Using workflow processes, they lay out newsletters, posters, business cards and other products. They create logo and package designs for corporate branding, marketing and advertising. Critical thinking is engaged in multiple-level critiques. 

Digital Media Art - Subject Code: 340325
This course focuses on digital technology for products accessed through computers, mobile devices, game consoles, projectors, radio and TV. Students apply techniques to digitize drawing, painting and typography. They analyze the effects of single-color and multi-color output. They identify advantages and disadvantages of digital communications from philosophical, ethical, creative and commercial output perspectives. Products are critiqued for design, production quality and customer impact. 

Arts and Communication Capstone - Subject Code: 340007
Students apply Arts and Communication program knowledge and skills in a more comprehensive and authentic way. Capstones are project/problem-based learning opportunities that occur both in and away from school. Under supervision of the school and through partnerships, students combine classroom learning with work experience to benefit themselves and others. These can take the form of mentorship employment, cooperative education, 
apprenticeships and internships. 

Arts and Communication Primer - Subject Code: 340001
The worlds of art designers, performers and media artists intersect historically, culturally and aesthetically. In this introductory course for the Arts and Communication Career Field, students learn the basics of performance, design, audio and video. They review brochures, photographs, news stories, videos and other products common to the visual, media and performing arts industries.

Business of Arts and Communications -  Subject Code: 340006
A growing number of professionals make a living in industries related to arts and communications. From event management to tracking expenses, students learn the business side of visual, media and performing arts. Topics include marketing, branding, producing, promoting, booking, budgeting and merchandising, etc. Students learn and apply intellectual property rights, licensing, copyright, royalties, liabilities and contractual agreements. They learn how both profit and non-profit organizations businesses operate. 

Motion Graphics - Subject Code: 340125
From script to storyboard and special effects, students develop products focused on a central theme and purpose. Using commercial and open-source digital animation software, they create an illusion of motion that extends beyond traditional frame-by-frame footage. They learn skills and techniques involving music, animation, text, voice, photos and videos. Products are adjusted for access through computers, mobile devices, game consoles, projectors, radio and TV. 

Video Production - Subject Code: 340145
This course focuses on video production for commercial use. Students plan and coordinate work with clients to produce projects on a tight timeline. They learn how to read and interpret a script, select and maintain equipment and combine graphics, text and special effects. Skills attained include pre-production documentation and planning; in-production audio and video recording; and post-production editing and distribution. 

Photographic Composition - Subject Code: 340150
Aesthetics and techniques are essential to producing a good photograph. This course focuses on capturing and manipulating images in digital photography with some skill development in darkroom film processing, printing and enlarging. Topics include camera functions, mechanics of image capture, image manipulation, and print production. Students shoot photographs in various studio and indoor and outdoor settings.

Digital Image Editing - Subject Code: 340120
This course focuses on manipulating images for final output through print and Web-based production. Students obtain a brief perspective on analog image editing and delve into the world of editing digital photos, illustrations and other artwork. They learn to adjust resolution and exposure, modify color, compress data and format and manage files. Students will use problem-solving strategies and work collaboratively to complete the creative process with artists, printers and web developers.

Advertising and Communication - Subject Code: 340340
Creators and producers of graphic images must understand how to integrate and adapt creations for multiple marketing purposes. Students research and analyze the power of visuals in advertising campaigns and public relations events. Using the principles of advertising and visual communications, they develop strategies and products for specific purposes and audiences. They use logos, images and type integrated strategically to create both printed and electronic products on a theme.

Visual Distribution - Subject Code: 340330
Students analyze customer preferences to determine product creation, production and delivery. From a four-color vehicle wrap to a spot varnish that adds spark to an annual report cover, students learn techniques to enhance product uniqueness in the graphic arts industry. They compare the differences of customer impact between using traditional mass distribution to individual consumer targeting. Among strategies engaged are Variable Data Imaging (VDI), Quick Response (QR) codes and e-mail blasts. 

Multi-Media Web Production - Subject Code: 340335
The focus of this course is on merging different types of media on the Internet. Students combine text, still photography, audio, videography and graphic arts to create interactive Web pages. They demonstrate creative, digital storytelling accessible from multiple platforms. Students learn project management and marketing. They learn how to create Web content that is accessible by individuals with visual disabilities.