The importance of change

Rebrand Why?

Verizon and Google have both recently introduced their new branding efforts to users and critics alike. 

Please research those "REBRANDS" and answer the questions below:

1. What changes were made to each companies logo, fonts, imagery, delivery and branding?
   
2. Why did each company make the changes they did and do you believe those changes will be effective?
   
3. Why is this important for us as designers to keep an eye on?
   
4. How do you think they used the design process, target market and elements / principles to built the new designs?
   

Research LInk (Google/Verizon)
Research Links (Google)